I'm sure from Apple's perspective, and market research, high-end monitors like this go into editing bays instead of onto a desk, and as Apple highlighted in its keynote, having it be easily removable from a stand (whether the Pro Stand or VESA mount) does make it easier to take into the field.
Gizmodo sniped, "How Ridiculous Is Apple's $1,000 Monitor Stand, Really?" Even the Mac faithful at 9to5Mac declared, "Apple’s $1000 monitor stand is a massive (and unnecessary) PR fail," arguing given the price of the computer when configured they should have just added $1,000 to the cost, which nobody would have really objected to.Įven The Verge got snarky, writing, "Apple’s $1,000 Pro Display XDR stand is the most expensive dongle ever." Engadget wrote, "A $999 monitor stand is everything wrong with Apple today." The author summarizing the stand as a "raw deal." Sure it looks nice like any Apple product, but come on. $999 for a simple stand is truly peak Apple, and the Internet wasn't happy about it. Also, here's a timestamped link to the keynote on YouTube if you want to watch it in higher quality.Īpple shouldn't be surprised at the mockery.
Thanks to the Internet though, a version of the crowd's reaction has been uploaded to Streamable.
A clip of the crowd's reaction went semi-viral, but now Apple has taken the offending clip down due to "copyright grounds."
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